Shiva on January 12th, 2008

In-flight instructions by the crew on safety methods, precautions, general procedures take the first 5 - 10 minutes as soon as the plane is ready to take off. Most of us probably don’t hear or watch them. The common feeling is, ‘Yeah, we know that blah blah’.
 
I am not going to represent the crew […]

Continue reading about In-flight Crew Instructions - Customizable?

Shiva on January 10th, 2008

We love films. There are some genre of films that are more appealing to a certain cluster of people and there might be many such groups. Even in a group of close friends, each one of them might have different reactions or comments for the same film.
 
There are some films that bomb at the box […]

Continue reading about Creator - Critic - Role Reversal

Shiva on January 10th, 2008

What if people had an online friend to talk to when he/she is in a need of a solution to a problem, be it at work, for work, personal or general?
 
What if this was a website where people can log in and talk to live person over IM/Chat? Talk about your problem and get some […]

Continue reading about Friend in Need - Online

The impact that visual input has about products is phenomenal. I have wanted to convey my thoughts whenever I see ads, as they occupy a great deal of our visual input about various products. Day after day we see more advertisements for products either while we drive (in the form of billboards) or when we […]

Continue reading about Product differentiation through Better Marketing and Advertising