Have you noticed the ad on Indian TV Channels where the wife sticks a paper asking people encourage her husband (who has the paper on his back) to call 60607777. The idea is to find out the lowest price of a cell phone he wants to buy, by calling Subhiksha at this number. Finally, when the husband calls the number, he just dials 60607777. The interesting thing is in India, you have to dial the area code when dialing a landline from a mobile phone. Not sure, if that’s no more the norm, if not, then it is a goof up!
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